{"id":10890,"date":"2021-06-17T10:11:26","date_gmt":"2021-06-17T08:11:26","guid":{"rendered":"https:\/\/www.infolocale.fr\/blog\/?p=10890"},"modified":"2022-06-30T15:30:33","modified_gmt":"2022-06-30T13:30:33","slug":"mailchimp","status":"publish","type":"post","link":"https:\/\/infolocale.20minutes.fr\/blog\/mailchimp\/","title":{"rendered":"Mailchimp, la solution d\u2019emailing"},"content":{"rendered":"\n

En tant qu\u2019association, il est primordial d\u2019entretenir la relation sp\u00e9ciale que vous avez avec vos adh\u00e9rents, votre public ou vos b\u00e9n\u00e9voles. Les campagnes d\u2019emailings permettent de maintenir ce lien en partageant facilement votre actualit\u00e9, vos \u00e9v\u00e9nements et vos actions. Mailchimp est la solution pour un emailing complet et personnalis\u00e9\u202f!  <\/p>\n\n\n\n

Mailchimp, qu\u2019est-ce que c\u2019est\u202f? <\/strong> <\/h2>\n\n\n\n

Mailchimp<\/a> est un outil qui vous propose de g\u00e9rer vos contacts, vos emails et vos actions marketing. En clair, il vous permet de cr\u00e9er des emails (newsletters, invitations, annonces…), de les envoyer \u00e0 vos listes de contacts puis de mesurer leur impact.  <\/p>\n\n\n\n

Bien que l\u2019interface soit exclusivement en anglais, Mailchimp est fiable, complet et simple \u00e0 prendre en main. Don\u2019t worry, cet outil est accessible \u00e0 tous ! Ses fonctionnalit\u00e9s vous permettront de renforcer l\u2019engagement et la fid\u00e9lit\u00e9 de vos adh\u00e9rents tout en b\u00e9n\u00e9ficiant d\u2019un gain de temps consid\u00e9rable. Cet outil convient parfaitement aux d\u00e9butants dans l\u2019email marketing.  <\/p>\n\n\n\n

Cr\u00e9ez des mails \u00e0 votre image simplement : <\/strong> <\/h2>\n\n\n\n

L’option \u00ab\u202ftemplate\u202f\u00bb vous permet de cr\u00e9er facilement des mod\u00e8les d\u2019email que vous pouvez r\u00e9utiliser. Pour cela, Mailchimp vous propose diff\u00e9rents designs adapt\u00e9s \u00e0 votre association (logo, style, couleurs\u2026). Vous pourrez ainsi concevoir des campagnes d\u2019emailing qui vous ressemblent et garder votre identit\u00e9 visuelle jusque dans vos mails\u202f! Cette fonctionnalit\u00e9 de cr\u00e9ation compl\u00e8te est intuitive et vous garantit un rendu professionnel.  <\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Gagnez du temps dans l\u2019envoi de vos mails et dans la gestion de vos contacts : <\/strong> <\/h2>\n\n\n\n

Gr\u00e2ce aux automatisations de Mailchimp vous pouvez cr\u00e9er des communications cibl\u00e9es qui vous garantissent que vos contacts re\u00e7oivent les bons emails au bon moment\u202f: message d\u2019anniversaire d\u2019un abonn\u00e9, message de bienvenue lors d\u2019une inscription\u2026Une fonctionnalit\u00e9 qui permet de garder un lien proche avec vos abonn\u00e9s et qui vous permet un v\u00e9ritable gain de temps.  <\/p>\n\n\n\n

De plus, MailChimp assure la gestion de vos listes de contacts (suppression des doublons, gestion des d\u00e9sinscriptions, nettoyage des adresses erron\u00e9es et non fonctionnelles\u2026). Pour un gain de temps suppl\u00e9mentaire vous pouvez \u00e9galement programmer la date et l\u2019heure d\u2019envoi de vos campagnes \u00e0 l\u2019avance.  <\/p>\n\n\n\n

Analysez vos performances\u202fet optimisez vos campagnes :<\/strong> <\/h2>\n\n\n\n

Gr\u00e2ce \u00e0 un CRM int\u00e9gr\u00e9 dans la plateforme, vous pouvez \u00e9valuer l\u2019impact de vos campagnes et ainsi cerner les centres d\u2019int\u00e9r\u00eats de vos contacts. Vous pouvez aussi d\u00e9couvrir le nombre de personnes qui ont re\u00e7u votre mail, ceux qui l\u2019ont ouvert, ceux qui ont cliqu\u00e9 sur vos liens\u2026 <\/p>\n\n\n\n

Ces statistiques vous permettent de vous adapter \u00e0 ce qui fonctionne le mieux\u202f: le moment le plus appropri\u00e9 pour l\u2019envoi d\u2019un mail, les th\u00e9matiques qui int\u00e9ressent le plus vos lecteurs, les titres qui fonctionnent le mieux\u2026S\u2019ajoute \u00e0 cette fonctionnalit\u00e9 un outil de segmentation qui vous permet un ciblage plus performant.   <\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Les petits plus de Mailchimp\u202f: <\/strong> <\/h2>\n\n\n\n

Pour une exp\u00e9rience compl\u00e8te, Mailchimp permet d\u2019int\u00e9grer pr\u00e8s de 250 applications et services directement sur sa plateforme afin de gagner en efficacit\u00e9 (Canva<\/a>, outil de cr\u00e9ation simple\u202fet gratuit, WordPress, HubSpot\u2026).  <\/p>\n\n\n\n

Mailchimp\u00a0vous permet \u00e9galement de cr\u00e9er un site web simple, de publier des contenus sur les r\u00e9seaux sociaux ou encore de cr\u00e9er des pages\u00a0de destination\u00a0pour favoriser des inscriptions ou des dons par exemple.<\/p>\n\n\n\n

Diff\u00e9rentes tarifications pour diff\u00e9rents besoins\u202f:<\/strong>  <\/h2>\n\n\n\n

La version gratuite de Mailchimp permet d\u2019envoyer jusqu\u2019\u00e0 10 000 mails par mois avec 2 000 contacts. Cette version vous donne acc\u00e8s \u00e0 de nombreuses fonctionnalit\u00e9s (cr\u00e9ation site web, CRM marketing, assistance de cr\u00e9ation, pages de destination\u2026) qui vous permettront de communiquer efficacement avec vos contacts et d\u2019optimiser vos campagnes. Une option largement suffisante pour les associations et les utilisateurs ayant des besoins limit\u00e9s en mati\u00e8re d\u2019emails.  <\/p>\n\n\n\n

Si vous souhaitez aller plus loin, il existe 3 autres forfaits payants avec des fonctionnalit\u00e9s plus avanc\u00e9es et des capacit\u00e9s d\u2019envoi d\u2019emails et de contacts sup\u00e9rieures.  <\/p>\n\n\n\n

Mailchimp, un outil complet et simple d\u2019utilisation pour des campagnes d\u2019emailing impactantes\u202f!  <\/p>\n\n\n\n

N\u2019h\u00e9sitez plus\u202f!  <\/p>\n","protected":false},"excerpt":{"rendered":"

En tant qu\u2019association, il est primordial d\u2019entretenir la relation sp\u00e9ciale que vous avez avec vos adh\u00e9rents, votre public ou vos b\u00e9n\u00e9voles. Les campagnes d\u2019emailings permettent de maintenir ce lien […]<\/p>\n","protected":false},"author":12,"featured_media":12045,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_mo_disable_npp":"","footnotes":""},"categories":[95],"tags":[],"class_list":["post-10890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emails"],"yoast_head":"\nMailchimp, la solution d\u2019emailing parfaite pour les associations |<\/title>\n<meta name=\"description\" content=\"Mailchimp est un outil qui propose aux associations de cr\u00e9er des emails, de les envoyer \u00e0 des listes de contacts et de mesurer leur impact.\" 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