{"id":10392,"date":"2021-05-27T17:08:34","date_gmt":"2021-05-27T15:08:34","guid":{"rendered":"https:\/\/www.infolocale.fr\/blog\/?p=10392"},"modified":"2026-04-30T16:38:46","modified_gmt":"2026-04-30T14:38:46","slug":"la-communication-publique","status":"publish","type":"post","link":"https:\/\/infolocale.20minutes.fr\/blog\/la-communication-publique\/","title":{"rendered":"La communication publique au service de l&rsquo;int\u00e9r\u00eat g\u00e9n\u00e9ral"},"content":{"rendered":"\n<p class=\"has-pale-cyan-blue-background-color has-background\">La communication publique consiste \u00e0 diffuser des informations d\u2019int\u00e9r\u00eat g\u00e9n\u00e9ral \u00e9mises par les collectivit\u00e9s territoriales et les organismes publics. Elle constitue un service \u00e0 part enti\u00e8re. Les services de communication des territoires s\u2019adressent \u00e0 l\u2019ensemble des administr\u00e9s\u00a0: citoyens, habitants, contribuables, usagers des services publics. Leur communication touche tous les domaines de la vie quotidienne. Assur\u00e9e par des professionnels qui travaillent dans les institutions ou \u00e0 leur service, la communication contribue au bon fonctionnement du service public.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une \u00e9quipe d\u00e9di\u00e9e \u00e0 la communication publique<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">La directrice ou le directeur de la communication<\/h4>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Garant(e) de la strat\u00e9gie globale, de l\u2019identit\u00e9 de marque du territoire et de la r\u00e9putation de l&rsquo;institution<\/li>\n\n\n\n<li>Elle\/Il accompagne et conseille les \u00e9lus et les services de la collectivit\u00e9 territoriale<\/li>\n\n\n\n<li>\u00c9labore des plans de communication et planifie les charges de travail ainsi que les budgets<\/li>\n\n\n\n<li>Elle\/Il coordonne le service, bien souvent compos\u00e9 d&rsquo;agents sp\u00e9cialis\u00e9s dans la r\u00e9daction, le graphisme et la fabrication, l&rsquo;animation des r\u00e9seaux sociaux. Selon la taille de la collectivit\u00e9, le service communication s\u2019appuie sur des profils vari\u00e9s, souvent polyvalents, pour assurer : la r\u00e9daction des magazines, les prises de vues, la gestion des r\u00e9seaux sociaux, les relations presse.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">    Une ou un infographiste<\/h4>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L&rsquo;infographiste prend en charge la cr\u00e9ation des identit\u00e9s visuelles des diverses publications (Magazine, flyers, affichages abribus, affiches 40 x 60, signal\u00e9tique\u2026) et les outils num\u00e9riques <\/li>\n\n\n\n<li>\u00a0Ex\u00e9cution graphique des magazines et suivi de leur impression. Un service communication peut encore poss\u00e9der son <a href=\"https:\/\/www.facebook.com\/ville.guichen\/videos\/198520058279847\">imprimerie int\u00e9gr\u00e9e,<\/a> comme ce fut le cas jusqu&rsquo;en mars 2021, pour la Ville de Guichen (d\u00e9partement 35).<\/li>\n\n\n\n<li>Accompagnement\/conseil aupr\u00e8s des services<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Une ou un charg\u00e9(e) de communication num\u00e9rique (community manager)<\/h4>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Suivi du projet de refonte des sites Internet<\/li>\n\n\n\n<li>\u00c9laboration des strat\u00e9gies r\u00e9seaux sociaux (Facebook, Twitter, Instagram, Linkedin)<\/li>\n\n\n\n<li>Animation et mises \u00e0 jour des outils num\u00e9riques<\/li>\n\n\n\n<li>Accompagnement\/conseil et formation des agents aux outils<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-luminous-vivid-amber-background-color has-background\" href=\"https:\/\/www.infolocale.fr\/decouvrir\/collectivites\/?int_source=blog&amp;int_medium=banner&amp;int_campaign=blog-content-artcoll\">&gt;&gt; Collectivit\u00e9s : int\u00e9grez l&rsquo;agenda culturel de votre ville sur votre site internet<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les missions du service communication publique<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Informer sur les politiques publiques (les grands projets) en transversalit\u00e9, participer au d\u00e9veloppement du territoire et \u00e0 son animation.<\/h4>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>En lien avec l\u2019ensemble des services de la collectivit\u00e9, son action est transversale. Le service communication vient en soutien de tous les projets de communication interne et \u00e9v\u00e9nementielle<\/li>\n\n\n\n<li>Promouvoir et contribuer au d\u00e9veloppement du territoire (tourisme\/d\u00e9veloppement \u00e9conomique, marketing territorial\u2026)<\/li>\n\n\n\n<li>Informer sur les services publics (horaires, fonctionnement\u2026)<\/li>\n\n\n\n<li>Animer la vie locale<\/li>\n\n\n\n<li>Favoriser la participation des citoyens \u00e0 la vie d\u00e9mocratique<\/li>\n\n\n\n<li>Faire \u00e9voluer les comportements<\/li>\n\n\n\n<li>Elaborer la strat\u00e9gie de communication<\/li>\n\n\n\n<li>Concevoir un outil de cadrage d\u00e9finissant les grandes lignes de la communication sur 3 ans&nbsp;? 5 ans&nbsp;?<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les \u00e9tapes pour mener \u00e0 bien les missions du service communication <\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Avant tout, une r\u00e9flexion s&rsquo;impose pour bien cerner les besoins, les moyens n\u00e9cessaires, d\u00e9finir les cibles de communication et les supports les plus appropri\u00e9s.<\/h4>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Poser un diagnostic des outils existants, des moyens humains, du budget\u2026<\/li>\n\n\n\n<li>D\u00e9finir les missions et les valeurs de l\u2019organisation (projet politique)<\/li>\n\n\n\n<li>D\u00e9finir les objectifs de communication<\/li>\n\n\n\n<li>Identifier les publics cibles<\/li>\n\n\n\n<li>Elaborer les messages clefs et choisir les canaux et supports \u00e0 d\u00e9cliner<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La communication publique, locale, c&rsquo;est quoi ?<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">La communication des collectivit\u00e9s diffuse diff\u00e9rents types d&rsquo;information. Elle intervient dans plusieurs domaines et s&rsquo;adresse \u00e0 des publics vari\u00e9s.<\/h4>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Communication interne&nbsp;: le service communication en lien avec les \u00e9lus informe les services et les agents des d\u00e9cisions politiques publiques, des projets.<\/li>\n\n\n\n<li>Communication publique : informe la population, rend compte d\u2019une d\u00e9cision politique (budget, nouvel \u00e9quipement), alerte sur l&rsquo;\u00e9volution des chantiers. La communication publique se distingue de la communication politique, attach\u00e9e aux d\u00e9bats politiques et aux \u00e9lections.\u00a0\u00a0<\/li>\n\n\n\n<li>Communication pratique&nbsp;: informe sur les services (horaires, modalit\u00e9s de fonctionnement)&nbsp;<\/li>\n\n\n\n<li>V\u00e9ritable ressource au service des habitants, le service communication relaie les informations d&rsquo;am\u00e9nagement du territoire. Ses actions de communication sensibilisent et invitent \u00e0 la pr\u00e9vention sur les probl\u00e9matiques environnementales. Il diffuse \u00e9galement des informations li\u00e9es aux domaines de l&rsquo;\u00e9conomie, de l&#8217;emploi et du tourisme -l&rsquo;attractivit\u00e9 territoriale sera trait\u00e9e dans un prochain article du Blog Infolocale-  Le service communication annonce \u00e9galement les \u00e9v\u00e9nements et les animations, organis\u00e9s  par les associations du territoire.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les obligations de publications l\u00e9gales pour les territoires<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e9cisions du <a href=\"https:\/\/www.infolocale.fr\/blog\/conseil-municipal-couverture-presse\/\">Conseil municipal<\/a><\/li>\n\n\n\n<li>Proc\u00e8s verbal du Conseil municipal<\/li>\n\n\n\n<li>Compte-rendu des r\u00e9unions du Conseil d&rsquo;\u00e9cole <\/li>\n\n\n\n<li>Rapports d&rsquo;activit\u00e9<\/li>\n\n\n\n<li>Espace d&rsquo;expression des \u00e9lus de l&rsquo;opposition<\/li>\n<\/ul>\n\n\n\n<p><strong>Une obligation morale<\/strong> : les collectivit\u00e9s doivent informer les habitants de leurs actions et de celle des \u00e9lus. Expliquer la politique mise en place. Quelle d\u00e9marche, pour quel usage ? Les actions sont men\u00e9es conform\u00e9ment aux projets \u00e9nonc\u00e9s, promis. Les investissements peuvent \u00eatre entrepris gr\u00e2ce aux contribuables. Ces derniers sont parfois consult\u00e9s pour des projets dans les quartiers, l&rsquo;am\u00e9nagement de structures, aires de jeux.<\/p>\n\n\n\n<p>La communication est aujourd&rsquo;hui au croisement de l&rsquo;information descendante, du dialogue interactif et de la participation citoyenne.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La d\u00e9finition des objectifs de la communication publique<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les objectifs doivent \u00eatre clairement \u00e9nonc\u00e9s : informer, sensibiliser, persuader\u2026 mais aussi valoriser, expliquer.<\/li>\n\n\n\n<li>\u00catre quantifiables<\/li>\n\n\n\n<li>\u00catre accessibles : phrase courte\u2026 verbes d\u2019action !<\/li>\n\n\n\n<li>\u00catre n\u00e9goci\u00e9s avec les parties prenantes (les \u00e9lus et les services concern\u00e9s)<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Etapes d\u2019une strat\u00e9gie de communication <\/h2>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> Sur quoi souhaitons-nous communiquer ? D\u00e9finition des objectifs g\u00e9n\u00e9raux et op\u00e9rationnels (politiques publiques \u2013 p\u00e9dagogie \u2013 information des habitants&#8230;)   <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li> Vers qui souhaitons-nous communiquer ? D\u00e9finition des publics cibl\u00e9s. Habitants (usagers, \u00e9lecteurs, citoyens) ? Agents de la structure ? Partenaires ext\u00e9rieurs ?<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comment souhaitons-nous communiquer ? D\u00e9finition des outils. En fonction du message, de l\u2019intention (changement de comportement par exemple), du public cibl\u00e9.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Plan de communication<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Une fois la strat\u00e9gie de communication \u00e9tablie, d\u00e9finition d&rsquo;un plan de communication. Celui-ci doit \u00eatre limit\u00e9 aux projets en cours. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cr\u00e9ation visuelle pour optimiser le rep\u00e9rage de l&rsquo;information. <\/li>\n\n\n\n<li>Le magazine demeure un support important, mais il est d\u00e9sormais compl\u00e9t\u00e9, voire concurrenc\u00e9, par les supports num\u00e9riques (site internet, r\u00e9seaux sociaux, newsletters).<\/li>\n\n\n\n<li>Image dupliqu\u00e9e sur tout le mat\u00e9riel, comme sur la signal\u00e9tique<\/li>\n\n\n\n<li>Sur le num\u00e9rique, si besoin refonte du site, animation des r\u00e9seaux sociaux en accord avec les \u00e9lus et les services de la collectivit\u00e9<\/li>\n\n\n\n<li>Campagne de posts sur les r\u00e9seaux sociaux<\/li>\n\n\n\n<li>Recours \u00e0 diff\u00e9rents supports num\u00e9riques : Facebook, X (anciennement Twitter), <a href=\"https:\/\/s.infolocale.fr\/?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=blog-content-artcoll\" target=\"_blank\" rel=\"noreferrer noopener\">Infolocale<\/a>, pour la communication de proximit\u00e9 quotidienne ; Instagram (plus visuel, plus touristique), Linkedin, pour la communication li\u00e9e \u00e0 l&#8217;emploi, au d\u00e9veloppement \u00e9conomique<\/li>\n\n\n\n<li>Selon les supports, la communication est diff\u00e9rente. Les r\u00e9seaux sociaux permettent d&rsquo;informer \u00ab\u00a0en live\u00a0\u00bb\/instantan\u00e9ment : vid\u00e9os, Motion design -animation graphique-.<\/li>\n\n\n\n<li>Point presse pour mise en avant dans la temporalit\u00e9 d\u00e9finie<\/li>\n<\/ul>\n\n\n\n<p>La d\u00e9marche des communicants exige une grande \u00e9coute, r\u00e9flexion et m\u00e9thodologie . \u00ab\u00a0<strong>Il y a eu une \u00e9poque o\u00f9 l&rsquo;on entendait : la communication, c&rsquo;est facile ! Juste de l&#8217;emballage. il suffit de mettre de la couleur !\u00a0\u00bb<\/strong> constate Anne Sarrazin-Borde. Avec les autres professionnels qui ont accept\u00e9 de partager leurs exp\u00e9riences avec passion, Gaud Menguy -Broc\u00e9liande Communaut\u00e9-, Elodie Girot -Ville de Guichen-Pont-R\u00e9an,- tous concluent \u00a0\u00bb <strong>le service communication<\/strong> <strong>cristallise l&rsquo;aboutissement des projets. Donne du sens aux actions en lien avec les \u00e9lu<\/strong>s\u00a0\u00bb. J\u00e9r\u00f4me Savoye, directeur de la communication de Vitr\u00e9 Communaut\u00e9 ajoute \u00ab\u00a0<strong>la communication publique des territoires se doit d&rsquo;\u00eatre int\u00e9ressante, passionnante, vari\u00e9e, festive afin que les territoires ressortent grandis gr\u00e2ce \u00e0 toutes les actions de la communication<\/strong>\u00ab\u00a0.<\/p>\n\n\n\n<p><em>*Image de couverture de cet article : Anne Sarrazin-Borde et Fr\u00e9d\u00e9ric Leroux, dix ans de collaboration au sein du service communication de la Ville de Liffr\u00e9 et de l&rsquo;Intercommunalit\u00e9 de Liffr\u00e9-Cormier (d\u00e9partement d&rsquo;Ille-et-Vilaine)<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.infolocale.fr\/decouvrir\/?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=blog-content-artcoll\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"243\" src=\"https:\/\/www.infolocale.fr\/blog\/wp-content\/uploads\/2021\/05\/Collectivite_bleu-1024x243.png\" alt=\"Banni\u00e8re publicitaire pour les solutions Infolocale pour les collectivit\u00e9s\" class=\"wp-image-10427\" srcset=\"https:\/\/infolocale.20minutes.fr\/blog\/wp-content\/uploads\/2021\/05\/Collectivite_bleu-1024x243.png 1024w, https:\/\/infolocale.20minutes.fr\/blog\/wp-content\/uploads\/2021\/05\/Collectivite_bleu-300x71.png 300w, https:\/\/infolocale.20minutes.fr\/blog\/wp-content\/uploads\/2021\/05\/Collectivite_bleu-768x182.png 768w, https:\/\/infolocale.20minutes.fr\/blog\/wp-content\/uploads\/2021\/05\/Collectivite_bleu.png 1166w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>La communication publique consiste \u00e0 diffuser des informations d\u2019int\u00e9r\u00eat g\u00e9n\u00e9ral \u00e9mises par les collectivit\u00e9s territoriales et les organismes publics. Elle constitue un service \u00e0 part [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":10399,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_mo_disable_npp":"","footnotes":""},"categories":[75],"tags":[],"class_list":["post-10392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-des-institutions-et-collectivites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La communication publique au service de l&#039;int\u00e9r\u00eat g\u00e9n\u00e9ral |<\/title>\n<meta name=\"description\" content=\"La communication publique diffuse des informations d\u2019int\u00e9r\u00eat g\u00e9n\u00e9ral \u00e9mises par les collectivit\u00e9s territoriales et s\u2019adresse aux administr\u00e9s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/infolocale.20minutes.fr\/blog\/la-communication-publique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La communication publique au service de l&#039;int\u00e9r\u00eat g\u00e9n\u00e9ral |\" \/>\n<meta property=\"og:description\" content=\"La communication publique diffuse des informations d\u2019int\u00e9r\u00eat g\u00e9n\u00e9ral \u00e9mises par les collectivit\u00e9s territoriales et s\u2019adresse aux administr\u00e9s.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/infolocale.20minutes.fr\/blog\/la-communication-publique\/\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/infolocaleFR\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-27T15:08:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-30T14:38:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/infolocale.20minutes.fr\/blog\/wp-content\/uploads\/2021\/05\/ASB_petite.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Myl\u00e8ne\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@infolocale\" \/>\n<meta name=\"twitter:site\" content=\"@infolocale\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Myl\u00e8ne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/infolocale.20minutes.fr\/blog\/la-communication-publique\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/infolocale.20minutes.fr\/blog\/la-communication-publique\/\"},\"author\":{\"name\":\"Myl\u00e8ne\",\"@id\":\"https:\/\/www.infolocale.fr\/blog\/#\/schema\/person\/bf2dc50c6636ffa2ce3e44ef1f9eb97f\"},\"headline\":\"La communication publique au service de l&rsquo;int\u00e9r\u00eat g\u00e9n\u00e9ral\",\"datePublished\":\"2021-05-27T15:08:34+00:00\",\"dateModified\":\"2026-04-30T14:38:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/infolocale.20minutes.fr\/blog\/la-communication-publique\/\"},\"wordCount\":1307,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.infolocale.fr\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/infolocale.20minutes.fr\/blog\/la-communication-publique\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/infolocale.20minutes.fr\/blog\/wp-content\/uploads\/2021\/05\/ASB_petite.jpg\",\"articleSection\":[\"Communication des institutions et collectivit\u00e9s\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/infolocale.20minutes.fr\/blog\/la-communication-publique\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/infolocale.20minutes.fr\/blog\/la-communication-publique\/\",\"url\":\"https:\/\/infolocale.20minutes.fr\/blog\/la-communication-publique\/\",\"name\":\"La communication publique au service de l'int\u00e9r\u00eat g\u00e9n\u00e9ral |\",\"isPartOf\":{\"@id\":\"https:\/\/www.infolocale.fr\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/infolocale.20minutes.fr\/blog\/la-communication-publique\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/infolocale.20minutes.fr\/blog\/la-communication-publique\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/infolocale.20minutes.fr\/blog\/wp-content\/uploads\/2021\/05\/ASB_petite.jpg\",\"datePublished\":\"2021-05-27T15:08:34+00:00\",\"dateModified\":\"2026-04-30T14:38:46+00:00\",\"description\":\"La communication publique diffuse des informations d\u2019int\u00e9r\u00eat g\u00e9n\u00e9ral \u00e9mises par les collectivit\u00e9s territoriales et s\u2019adresse aux administr\u00e9s.\",\"breadcrumb\":{\"@id\":\"https:\/\/infolocale.20minutes.fr\/blog\/la-communication-publique\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/infolocale.20minutes.fr\/blog\/la-communication-publique\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/infolocale.20minutes.fr\/blog\/la-communication-publique\/#primaryimage\",\"url\":\"https:\/\/infolocale.20minutes.fr\/blog\/wp-content\/uploads\/2021\/05\/ASB_petite.jpg\",\"contentUrl\":\"https:\/\/infolocale.20minutes.fr\/blog\/wp-content\/uploads\/2021\/05\/ASB_petite.jpg\",\"width\":2000,\"height\":1333,\"caption\":\"La communication publique dans les collectivit\u00e9s\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/infolocale.20minutes.fr\/blog\/la-communication-publique\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/infolocale.ouest-france.fr\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Communication des institutions et collectivit\u00e9s\",\"item\":\"https:\/\/infolocale.ouest-france.fr\/blog\/cat\/communication-des-institutions-et-collectivites\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"La communication publique au service de l&rsquo;int\u00e9r\u00eat g\u00e9n\u00e9ral\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.infolocale.fr\/blog\/#website\",\"url\":\"https:\/\/www.infolocale.fr\/blog\/\",\"name\":\"\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.infolocale.fr\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.infolocale.fr\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.infolocale.fr\/blog\/#organization\",\"name\":\"Infolocale\",\"url\":\"https:\/\/www.infolocale.fr\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.infolocale.fr\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.infolocale.fr\/blog\/wp-content\/uploads\/2020\/11\/logol.jpg\",\"contentUrl\":\"https:\/\/www.infolocale.fr\/blog\/wp-content\/uploads\/2020\/11\/logol.jpg\",\"width\":1031,\"height\":398,\"caption\":\"Infolocale\"},\"image\":{\"@id\":\"https:\/\/www.infolocale.fr\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/infolocaleFR\/\",\"https:\/\/x.com\/infolocale\",\"https:\/\/www.instagram.com\/infolocale\/\",\"https:\/\/fr.linkedin.com\/company\/infolocale\",\"https:\/\/www.youtube.com\/channel\/UCnv4FA8EYEuu_si3TGr7xeA\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.infolocale.fr\/blog\/#\/schema\/person\/bf2dc50c6636ffa2ce3e44ef1f9eb97f\",\"name\":\"Myl\u00e8ne\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.infolocale.fr\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/49511f0ea4b41ed3062b218e30f07042?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/49511f0ea4b41ed3062b218e30f07042?s=96&d=mm&r=g\",\"caption\":\"Myl\u00e8ne\"},\"url\":\"https:\/\/infolocale.20minutes.fr\/blog\/author\/mylene-michel\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La communication publique au service de l'int\u00e9r\u00eat g\u00e9n\u00e9ral |","description":"La communication publique diffuse des informations d\u2019int\u00e9r\u00eat g\u00e9n\u00e9ral \u00e9mises par les collectivit\u00e9s territoriales et s\u2019adresse aux administr\u00e9s.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/infolocale.20minutes.fr\/blog\/la-communication-publique\/","og_locale":"fr_FR","og_type":"article","og_title":"La communication publique au service de l'int\u00e9r\u00eat g\u00e9n\u00e9ral |","og_description":"La communication publique diffuse des informations d\u2019int\u00e9r\u00eat g\u00e9n\u00e9ral \u00e9mises par les collectivit\u00e9s territoriales et s\u2019adresse aux administr\u00e9s.","og_url":"https:\/\/infolocale.20minutes.fr\/blog\/la-communication-publique\/","article_publisher":"https:\/\/www.facebook.com\/infolocaleFR\/","article_published_time":"2021-05-27T15:08:34+00:00","article_modified_time":"2026-04-30T14:38:46+00:00","og_image":[{"width":2000,"height":1333,"url":"https:\/\/infolocale.20minutes.fr\/blog\/wp-content\/uploads\/2021\/05\/ASB_petite.jpg","type":"image\/jpeg"}],"author":"Myl\u00e8ne","twitter_card":"summary_large_image","twitter_creator":"@infolocale","twitter_site":"@infolocale","twitter_misc":{"\u00c9crit par":"Myl\u00e8ne","Dur\u00e9e de lecture estim\u00e9e":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/infolocale.20minutes.fr\/blog\/la-communication-publique\/#article","isPartOf":{"@id":"https:\/\/infolocale.20minutes.fr\/blog\/la-communication-publique\/"},"author":{"name":"Myl\u00e8ne","@id":"https:\/\/www.infolocale.fr\/blog\/#\/schema\/person\/bf2dc50c6636ffa2ce3e44ef1f9eb97f"},"headline":"La communication publique au service de l&rsquo;int\u00e9r\u00eat g\u00e9n\u00e9ral","datePublished":"2021-05-27T15:08:34+00:00","dateModified":"2026-04-30T14:38:46+00:00","mainEntityOfPage":{"@id":"https:\/\/infolocale.20minutes.fr\/blog\/la-communication-publique\/"},"wordCount":1307,"commentCount":0,"publisher":{"@id":"https:\/\/www.infolocale.fr\/blog\/#organization"},"image":{"@id":"https:\/\/infolocale.20minutes.fr\/blog\/la-communication-publique\/#primaryimage"},"thumbnailUrl":"https:\/\/infolocale.20minutes.fr\/blog\/wp-content\/uploads\/2021\/05\/ASB_petite.jpg","articleSection":["Communication des institutions et collectivit\u00e9s"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/infolocale.20minutes.fr\/blog\/la-communication-publique\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/infolocale.20minutes.fr\/blog\/la-communication-publique\/","url":"https:\/\/infolocale.20minutes.fr\/blog\/la-communication-publique\/","name":"La communication publique au service de l'int\u00e9r\u00eat g\u00e9n\u00e9ral |","isPartOf":{"@id":"https:\/\/www.infolocale.fr\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/infolocale.20minutes.fr\/blog\/la-communication-publique\/#primaryimage"},"image":{"@id":"https:\/\/infolocale.20minutes.fr\/blog\/la-communication-publique\/#primaryimage"},"thumbnailUrl":"https:\/\/infolocale.20minutes.fr\/blog\/wp-content\/uploads\/2021\/05\/ASB_petite.jpg","datePublished":"2021-05-27T15:08:34+00:00","dateModified":"2026-04-30T14:38:46+00:00","description":"La communication publique diffuse des informations d\u2019int\u00e9r\u00eat g\u00e9n\u00e9ral \u00e9mises par les collectivit\u00e9s territoriales et s\u2019adresse aux administr\u00e9s.","breadcrumb":{"@id":"https:\/\/infolocale.20minutes.fr\/blog\/la-communication-publique\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/infolocale.20minutes.fr\/blog\/la-communication-publique\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/infolocale.20minutes.fr\/blog\/la-communication-publique\/#primaryimage","url":"https:\/\/infolocale.20minutes.fr\/blog\/wp-content\/uploads\/2021\/05\/ASB_petite.jpg","contentUrl":"https:\/\/infolocale.20minutes.fr\/blog\/wp-content\/uploads\/2021\/05\/ASB_petite.jpg","width":2000,"height":1333,"caption":"La communication publique dans les collectivit\u00e9s"},{"@type":"BreadcrumbList","@id":"https:\/\/infolocale.20minutes.fr\/blog\/la-communication-publique\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/infolocale.ouest-france.fr\/blog\/"},{"@type":"ListItem","position":2,"name":"Communication des institutions et collectivit\u00e9s","item":"https:\/\/infolocale.ouest-france.fr\/blog\/cat\/communication-des-institutions-et-collectivites\/"},{"@type":"ListItem","position":3,"name":"La communication publique au service de l&rsquo;int\u00e9r\u00eat g\u00e9n\u00e9ral"}]},{"@type":"WebSite","@id":"https:\/\/www.infolocale.fr\/blog\/#website","url":"https:\/\/www.infolocale.fr\/blog\/","name":"","description":"","publisher":{"@id":"https:\/\/www.infolocale.fr\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.infolocale.fr\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.infolocale.fr\/blog\/#organization","name":"Infolocale","url":"https:\/\/www.infolocale.fr\/blog\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.infolocale.fr\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.infolocale.fr\/blog\/wp-content\/uploads\/2020\/11\/logol.jpg","contentUrl":"https:\/\/www.infolocale.fr\/blog\/wp-content\/uploads\/2020\/11\/logol.jpg","width":1031,"height":398,"caption":"Infolocale"},"image":{"@id":"https:\/\/www.infolocale.fr\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/infolocaleFR\/","https:\/\/x.com\/infolocale","https:\/\/www.instagram.com\/infolocale\/","https:\/\/fr.linkedin.com\/company\/infolocale","https:\/\/www.youtube.com\/channel\/UCnv4FA8EYEuu_si3TGr7xeA"]},{"@type":"Person","@id":"https:\/\/www.infolocale.fr\/blog\/#\/schema\/person\/bf2dc50c6636ffa2ce3e44ef1f9eb97f","name":"Myl\u00e8ne","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.infolocale.fr\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/49511f0ea4b41ed3062b218e30f07042?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/49511f0ea4b41ed3062b218e30f07042?s=96&d=mm&r=g","caption":"Myl\u00e8ne"},"url":"https:\/\/infolocale.20minutes.fr\/blog\/author\/mylene-michel\/"}]}},"_links":{"self":[{"href":"https:\/\/infolocale.20minutes.fr\/blog\/wp-json\/wp\/v2\/posts\/10392"}],"collection":[{"href":"https:\/\/infolocale.20minutes.fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infolocale.20minutes.fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infolocale.20minutes.fr\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/infolocale.20minutes.fr\/blog\/wp-json\/wp\/v2\/comments?post=10392"}],"version-history":[{"count":0,"href":"https:\/\/infolocale.20minutes.fr\/blog\/wp-json\/wp\/v2\/posts\/10392\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/infolocale.20minutes.fr\/blog\/wp-json\/wp\/v2\/media\/10399"}],"wp:attachment":[{"href":"https:\/\/infolocale.20minutes.fr\/blog\/wp-json\/wp\/v2\/media?parent=10392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infolocale.20minutes.fr\/blog\/wp-json\/wp\/v2\/categories?post=10392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infolocale.20minutes.fr\/blog\/wp-json\/wp\/v2\/tags?post=10392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}